Checkers liquorshop
A row of five bottles of alcohol, including wine, champagne, cognac, and whiskey, displayed on a reflective surface against a teal background.

Problem
Alcohol campaigns lacked creativity and struggled to drive engagement.

Solution
Repositioned the visual language through high-end photography and unconventional techniques, transforming perception and setting a new standard for both print and digital campaigns.

Photography: In-house

Five bottles of wine floating in a swimming pool with ripples and bubbles.
A cocktail in a stemmed glass with lemon slices and ginger, garnished with a piece of ginger root, against an orange background.
A cocktail drink in a coupe glass with lemon and passion fruit slices, set against a teal background.
Five bottles of wine and a wine glass with a bottle in it against an orange background. The bottles have colorful illustrated labels.
Five bottles of sparkling wine or champagne submerged in pink water with bubbles, arranged in a row.
Four bottles of red wine on a thin glass shelf against an orange background.
Four wine bottles with labels on a surface with splashing water, against a blue background.

Select Works

A plush orange monster with big eyes and sharp teeth, holding a pink frosted donut with colorful sprinkles and a fork, against a brown background with the text "MaxiMeal No More Hangry".
A smiling woman with dark hair in a ponytail holding a white bottle of Bioteen Premenstrual supplement in front of a pink background.
Modern kitchen stand mixer with a copper bowl, whipped cream being added, and various decorative items including a blue fish sculpture, orange bowls with grapes, and a white teapot with a water spout, all set against a blue background with the text "Yuppiechef Retail Reimagined."
A woman with dark hair lying on her back in a field of tall grass, holding a red handbag above her head. She is wearing a pink dress with spaghetti straps and has tattoos on her left arm. The sky is blue with no clouds.
Cover of Finweek magazine with the headline 'Why You Should Care', featuring a red fist raised in a gesture of protest, with the phrase 'Make It Matter' overlaid.
Book titled "Letshego Zulu Wellness" showing a woman smiling and posing, with text overlay mentioning positive themes like happiness, resilience, and wellness.
Geraldine, a cartoon virus with a smiling face, surrounded by other similar viruses in the background, promoting health awareness and early detection.