clicks
Cover of a digital magazine titled "Shoppable" with a woman in a yellow top and green skirt jumping joyfully, holding her arms up, on a blue background.
Art direction photoshoot where a woman is sitting on a wicker chair in front of a lush green leafy background, wearing a colorful top, yellow pants, and green heels.

Problem
Declining print performance and rising costs required a new model.

Solution
Transformed the magazine into a shoppable digital experience, combining UX thinking with lifestyle-driven content and innovative visual concepts - resulting in a profitable, award-winning platform.

Award 
Clicks ClubCard won the South African Loyalty Award for Best use of Omni-channel marketing & engagement for the launch of the launch of digital ClubCard magazine

A woman wearing a colorful geometric patterned dress, standing against a bright yellow background, smiling, with high heels, jewelry, and styled hair.
A woman with curly black hair wearing a light denim cropped jacket, matching high-waisted jeans, metallic gold high heels, and a beige belt.
A woman in a cropped denim jacket and high-waisted jeans standing with one hand on her hip and the other arm raised, pointing upward, wearing high heels with a tie-dye pattern.
A woman celebrating with golden confetti falling around her, wearing a white dress with intricate beading, against a purple background.

Select Works

A furry, orange, monster-like character with big eyes and white teeth, holding a fork in one hand and a knife in the other, standing behind a pink frosted donut with colorful sprinkles against a brown background. The text reads "MaxiMeal NO MORE HANGRY."
A smiling woman holding a white bottle labeled 'Bioteen Premenstra' against a pink background.
A promotional image with a blue background displaying a vintage stand mixer, a copper mixing bowl with a whisk, a red spatula, and decorative items including a blue fish-shaped sculpture, an orange bowl with cherries, and a blue fish figurine, overlaid with the text "Yuppiechef Retail, Reimagined."
Image of five bottles of alcohol, including wine, champagne, cognac, and whiskey, arranged on a reflective surface against a teal background. Text on the image reads 'Checkers Premium Liquor'.
A woman with dark hair, wearing a pink dress with thin straps, lying in tall grass under a clear blue sky, holding a red handbag above her head.
Cover of Finweek magazine with headlines and a red clenched fist graphic.
Healthmerch logo with a background of virus illustrations and the message: 'Keep an eye on them. Early Detection Saves Lives.'