yuppiechef
A blue kitchen mixer with a whisk attachment whipping cream, a copper mixing bowl, and water pouring from a white kettle with the brand name 'MEG' into the bowl. A blue fish-shaped object is on the base of the mixer, and an orange bowl filled with berries is in front. The background is a solid blue color.

Problem
Retail campaigns and window displays had become predictable and lacked innovation.

Solution
Introduced conceptual campaign thinking across windows, in-store, and digital — including suspended product installations and dynamic storytelling — which expanded into a full brand system and informed updated CI guidelines.

The festive campaign idea was to style the products in a whimsical way, enforcing the witty tone of voice of Yuppiechef. Festive is a happy season and “dancing” inspired this idea to showcase the products. Products were stacked, clamped and edited afterwards.

Photography and editing: Tyler Dolan
Styling and creative concepts: Zandri van Zyl

A large green poster window campaign with the message 'Good luck choosing ;)' featuring a collage of a barbecue grill, a rotary telephone, a candle, and candles, situated in a modern indoor space with potted plants and natural lighting.
Object arrangement consisting of a mini pizza oven with a pizza inside, a teal vintage-style lunch box labeled 'FIELD BAR', a popcorn machine with popcorn, a lit pink candle shaped like a horseshoe, a small pizza pan, a pizza cutter, and a popcorn tube with a tropical print, all set against a green background.
Green vertical banner hanging inside a shopping mall announcing the opening of YuppieChef with a kitchen appliance and utensils illustration and a message to find the store opposite Cotton On.
A digital screen displaying an advertisement for YUPPIECHEF, showing a playful illustration of a blue character with a speech bubble and the text 'Love your home? So do we!'
Interior view of a shopping mall showing an escalator with a pink YuppieChef advertisement sign that says 'We're open!' and displays kitchen appliances. The upper level has stores, including a sale sign in the window, and a woman walking past. The lower level has shops like a store named 'Organic Living'.
A collage of various web assets, decorative table settings and arrangements, including vases with flowers, candles, teapots, cups, plates, desserts, and household items, all featuring pastel and vibrant colors with a modern, whimsical aesthetic.

Select Works

A smiling woman holding a bottle of Bioteen supplement against a pink background.
A furry orange monster character with big eyes and white teeth, holding a fork and knife, with a pink donut with colorful sprinkles in one hand, and a brown background with the words 'MaxiMeal' and 'No More Hungry' above.
Styled still premium image of five bottles of liquor, including Diemersdal, Quoin Rock, Moët & Chandon, Hennessy, and Jameson, with a teal background and the text 'Checkers Premium Liquor' at the top.
A woman with dark hair and tattoos standing infront of tall grass, holding a tan handbag with personalised flap above her head against a clear blue sky.
Cover of Finweek magazine with the title 'Finweek' and the tagline 'Make It Matter'. The background features a red clenched fist with red paint splashes, and headlines in various sizes and colors.
A digital magazine cover featuring a smiling woman in a yellow top and green skirt, with text about talking wellness, resilience, and healthy lifestyle.
A health awareness poster with a light gray background featuring abstract illustrations. The text emphasizes the importance of keeping an eye on health, early detection, and saving lives.