healthmerch
A pattern of stylized, simplified eyelashes in a light color on a pale pink background. Text in bold black font that says: "Keep an eye on them" and smaller text that reads: "Look after your pair. Early Detection Saves Lives."
A person wearing white ankle socks with playful face designs — one with a closed eye and the other with a smile. The socks have pink trim at the top and text printed on the soles that reads, "Look after" and "your pair."

Problem
Most Breast Cancer Awareness campaigns depends on the overused pink ribbon and expected advertising.

Solution
Developed a distinctive “Keep an eye on them” concept using a simple, recognisable icon to cut through and create immediate awareness across a full 360 campaign.

A woman smiling in a brightly lit room, wearing a white T-shirt with a playful line drawing of closed eyes and a nose on one side and a breast on the other, paired with high-waisted blue jeans.
A small airpod case on a wooden table with the text 'LOOK AFTER YOUR PAIR. Early Detection Saves Lives.' printed on it, a lamp and brown curtains in the background.
A white water bottle with a pink cap, decorated with a simple black line drawing of closed eyelash eyes and a smile. The background is pink with soft vertical lines, and a person's hand with pink nail polish is holding the bottle.
Pink glasses case with sunglasses partially inside and printed text that says 'LOOK AFTER YOUR PAIR.'

Select Works

A fuzzy orange monster with big eyes and sharp teeth holding a fork and a knife, next to a pink frosted donut with rainbow sprinkles, on a brown background with the text 'MaxiMeal: No More Hungry'.
A woman with glasses smiling and holding a bottle of Bioteen Premenstra dietary supplement against a pink background.
The styled still image features a retro-style kitchen theme with a stand mixer, kettle, and kitchen utensils assembled creatively. The words "Yuppiechef Retail, Reimagined" are overlaid on the image.
Premium product photography display of five bottles of liquor, including wine and spirits, on a teal background with the text "Checkers PREMIUM LIQUOR" at the top.
A woman standing outside in nature, holding a tan Mazee handbag and inter-changeable flap above her head, with a clear blue sky in the background.
Cover of Finweek magazine featuring a red clenched fist with blood splatters, and the headline 'Why You Should Care' in smaller text, with other text and barcode at the bottom.
Digital magazine with a woman in a yellow top and green skirt, smiling and stretching, on a blue background.