BIOTEEN
Comparison of old and new homepage website designs, labeled 'Home Page' with 'OLD' on the left and 'NEW' on the right.

Problem
The brand lacked identity and the website failed to convert, relying on flat visuals with no emotional connection.

Solution
Redesigned the brand and Shopify experience, introducing lifestyle-driven imagery, engaging product storytelling, and a cohesive visual direction that made the brand feel relatable and commercially effective.

Developers: Honeywhale
Photography: Enhance Retail

Comparison of an old and new product webpage layout for MaxiMeal, showing changes in design, images, and content structure.
Collage of four young women holding different health supplements against colored backgrounds with text 'Full Website Redesign' at the top and 'The Process' at the bottom.
A collage of four photos showing women at a creative workspace engaging in design, planning, and project activities. The collage has text overlay that reads 'Full Website Redesign' at the top and 'The Process' at the bottom.
Collage showing the process of creating flavored vitamin drinks with images of fruits, supplement packets, and a website headline.

Select Works

A furry orange monster with big eyes and white teeth, holding a silver knife and fork, and a pink frosted doughnut with sprinkles, set against a brown background. The monster is hangry and wants nutritious food, something MaxiMeal offers.
A retail display featuring a vintage stand mixer with a copper bowl, a submerged fish-shaped sculpture, an orange bowl with grapes, and a blue water faucet with a stream of water, all set against a blue background. The text on the image reads 'Yuppiechef' and 'RETAIL, REIMAGINED'.
A display of five bottles of premium liquor including Diemersdal, Quoin Rock, Moet & Chandon, Hennessy, and Jameson, arranged on a shelf with a teal background and the text 'Checkers Premium Liquor' at the top.
A woman standing on the ground among tall grass, holding a tan handbag with interchangeable flap above her head against a clear blue sky.
Cover of Finweek magazine featuring a red fist and bold text that says 'Finweek MAKE IT MATTER,' with other headlines about investing, trading, and advising.
A digital magazine cover featuring a smiling woman in a yellow top and green skirt, with text about talking wellness, resilience, and healthy lifestyle.
A health awareness poster with icons on it which emphasizes the importance of keeping an eye on them for early detection to save lives.